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How Alison turned a style blog into a Top 100 Lifestyle App with 100K+ customers...

The bootstrapped story of Outfit Formula, and what you must know before building and app!

Author

Nick Grayson
August 01, 2025

I just Facetimed @alisonlumbatis. She turned a style blog into a Top 100 Lifestyle App with 100K+ customers.

No funding. No dev team. Just execution.

Here’s how she bootstrapped Outfit Formulas, and what she wishes she knew before building an app: